canada goose store It’s in the bag! Meet the 24 year old who started her monogrammed totes business at just 16 and is about to hit the big time after Pippa Middleton was spotted carrying one canada goose store
Canada Goose sale Melbourne business woman Rebecca Starkins, 24, owns Little Makes BigThe online business sells leather and canvas monogrammed totesShe sent one to Pippa Middleton, who was spotted with it this weekThe celebrity influence works as a marketing strategy for the brandMiss Starkins hopes her tote will be worn by Kate MiddletonBy Canada Goose sale
buy canada goose jacket cheap She is canada goose langford black friday one of the most photographed women in the world and just like her sister, when Pippa Middleton debuts a new wardrobe item, it instantly becomes a must have. buy canada goose jacket cheap
canada goose factory sale Her powerful style influence was something Melbourne business owner Rebecca Starkins hoped to harness when she sent the 32 year old one of her monogrammed totes. canada goose factory sale
And on January 1 the Duchess of Cambridge’s stylish sister was pictured at Gatwick Airport, tote in tow, on her way to St Barts.
Miss Starkins canada goose outlet edmonton told Daily Mail canada goose outlet netherlands Australia Middleton’s celebrity power was an ‘entirely new level’.
Business savvy: The monogrammed tote was sent to Pippa by 24 year old business https://www.foekjedillema.nl ownerRebecca Starkins
‘It was really exciting to see her using it and enjoying it,’ Miss Starkins, 24, said. ‘It was a massive affirmation for the design of the cheap canada goose uk bag, as well as the publicity it brings.’
The royal connection is a massive coup for Little Makes Big, the business Miss Starkins started as a 16 year old student.
The leather and canvas monogrammed tote she sent Pippa was launched just over two years ago and has also been carried by celebrities including Bethenny Frankel and Gayle King.
The Little Makes Big tote is made with tan leather and navy canvas.
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They retail for $189, $199 and $169respectively.
So how does a relatively unknown business go from an online store to canada goose clearance sale the hands of celebrities in just over two years?
Miss Starkins, who studies commerce, entrepreneurship and innovation, found the answer was simple.
‘Paid advertising does not secure a high conversion,’ she said.
‘Social media is saturated, in this day and age everyone has a really quick ability to recognise an ad when scrolling through your Facebook feed.
Canada Goose online ‘We use social media as a platform and also try and secure a little bit of coverage, or a tick of approval, from some influencers who complement our brand. Canada Goose online
‘I gifted a whole lot of incredible people with the tote, and hoped maybe one day they would be seen wearing it.’
Marketing strategy:’I gifted a whole lot of incredible people with the tote, and hoped maybe one day they would be seen wearing it,’ she said
But while having a celebrity spotted with your bag is one thing, turning that in to a profit is another.
Miss Starkins said she needed to engage with those canada goose outlet opportunities and respond directly to the celebrity influencers to thank them, and in doing so hopefully garner traction through social canada goose shop prague media.
Canada Goose Coats On Sale The business has come a long way since Miss Starkins launched it as a Year 11 student for a group project. Canada Goose Coats On Sale
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